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Highlights

  • I can’t remember having a goal. An actual goal. (View Highlight)
  • I do things, I try things, I build things, I want to make progress, I want to make things better for me, my company, my family, my neighborhood, etc. But I’ve never set a goal. It’s just not how I approach things. (View Highlight)
  • A goal is something that goes away when you hit it. Once you’ve reached it, it’s gone. You could always set another one, but I just don’t function in steps like that. (View Highlight)
  • I consider Basecamp, my current business, as one continuous line back from when I sold the first thing I ever remember making — a logo for 5000 for a logo. I just made logos. And then I made software. And then I made web sites. And now I make software again. No goals in the process that I remember. (View Highlight)
  • “The reason that most of us are unhappy most of the time is that we set our goals not for the person we’re going to be when we reach them, but we set our goals for the person we are when we set them. (View Highlight)